Wiener Lucena Group at RE/MAX - 6 Offices in
Boca Raton - Boynton Beach - Delray Beach - Parkland
Tuesday, November 15, 2016
Vacation home areas have led to a seasonal home buying boost.
A more resilient economy and competitive housing market in
vacation home areas have led to a seasonal home buying boost.
1.It’s all about amenities and turnkey
If someone’s interested in buying a seasonal or vacation home,
they’re looking for lifestyle,We find out what people do with their free time
so we can match them with the right area.
Snowbirds tend to invest in lower-maintenance properties such as
condominiums, townhomes and smaller single-family homes that they can easily
lock and leave.
2.Younger generations are planning ahead
Although adults ages 55 and older comprise the bulk of the
snowbird market, seasonal homes also appeal to a growing number of Gen Xers.
“We’re seeing a lot of people in their 40s buying now so that they can pay off
the property before they retire,” Ready says. “Sometimes they’ll rent out
property or make it available to family and friends.”
Agent Claire Ackerman of Phoenix, Arizona, sees a lot of younger
buyers from California who are priced out of their home states’ booming real
estate market. “People understand that Arizona is a solid investment right
now,” she says. Many East Coast residents make a beeline for Florida for the
Remax agents increase their snowbird marketing efforts in the
fall and winter to target not only prospective clients, but also out-of-state
We touch base with Remax agents year-round in hopes that when
their clients start to look for a second home.
4.Relationships should be both near and far
Social media is a cost-effective way to build and maintain these
relationships. We use Facebook and
LinkedIn to keep your property in front of agents and prospective clients.
Client referrals are another important avenue. We have a large tier of personal
clients who have relocated or bought second homes, so by giving them a superior
experience, they trust in my expertise and they refer friends and family to me
when they’re interested in buying a second home.
5.Marketing is necessary on multiple fronts
Traditional marketing tools, such as e-newsletters and postcard
mailings, work well. We mails postcards to our target market and past clients
Of course, face-to-face connections, either during personal
trips or business conventions, always help build relationships with prospective
buyers and agents across state lines.